Today’s woman rules
Creative and modern woman is Alyoum woman..
Alyoum chicken is a modern brand that offers the woman of today the premium products to explore new ideas and showcase her capabilities.
The TV spot shows this modern woman who’s a blogger and keeps her followers updated about her activities, especially when she’s cooking.
And in this occasion, she’s telling them about the family gathering she has and she’s talking about the recipes she’s making.
Proudly we were Aljazeera Bank partner to launch a very interesting and unique project; credit cards for football clubs.
The cards that are named after the saudi teams represent unique opportunity for the fans to help their teams financially as whenever they use these cards an amount will be cashed back to their teams’ accounts.
The campaign was 36o degree, included outdoors, print, pos and TV sponsorship tags.. And most importantly it was activated on the digital platform where the fans voted for their favourite card designs.
It was on 2 stages… the 1st stage was to choose the card design and the 2nd stage was the cards launch.
Considering how consistently it’s drilled into us as children, it’s surprisingly how rarely you see advertising campaigns that target dental health in adults. Sure, you see lots about whitening, a few about sensitive teeth, but nothing about plain old “Don’t Forget to Brush” dental hygiene. This is odd considering that we have more constant access to high sugar foods now than ever before, but it seems that the assumption is if you aren’t a regular tooth brusher by the time you reach adulthood, all hope is lost.
Not so with this new guerrilla marketing campaign from Colgate called The Sweetest Treat.
This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three- dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person hundreds of miles away. This whole piece is powered by a laptop and a hacked Microsoft Kinect, plus a fancy motorised pin- screen type surface.
Meet JIBO, a real-life social robot that might just change the way you think smart objects and how you’d picture them in your home. The device itself is actually pretty simple and elegant, with a rounded design housing a machine powering artificial intelligence to learn your preferences and identify voices with 360° microphones and a dynamic smart screen.
Slightly freaky and pretty awesome all at once... Check out Omote, a new, advanced real- time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved.
A red Porsche sports car speeds down a California street known to be popular for drifting cars. Driven at around 160kmh and with a former professional racer at the wheel, it eventually loses control, crashes into a concrete pole and bursts in flames.
While the scene was caught on film and the passenger in the car was actor Paul Walker, famous as the Hollywood star of the high-adrenalin, billion-dollar Fast and Furious film franchise, this was no film set.
While women in the Middle East and North Africa (MENA) are mostly content within their workplace, Bayt.com reveals that there are several factors that can increase levels of motivation – and that can reduce the levels of stress that are felt by a significant proportion of the region’s female employees.